Dictionary of Marketing Terms by Betsy-Ann Toffler, Jane Imber

Dictionary of Marketing Terms



Download Dictionary of Marketing Terms




Dictionary of Marketing Terms Betsy-Ann Toffler, Jane Imber
Language: English
Page: 616
Format: pdf
ISBN: 0764139355, 9780764139352
Publisher: Barrons Educational Series, Inc.

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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